About

Launched in 2015 by the artist and designer Sandie Siong and her partner Freshberry, a music artist, PIC Global is a ready to wear high-end brand based in Paris. 

Inspired by their relationship, Freshberry decided in 2015 to interpret a music track called "Partner in Crime" from his EP "Fuego" which led to the creation of PIC GLOBAL.


Since its inception, the latter has distinguished itself by the association with the underground music scene, especially connected to South Korea, the brand has already collaborated with artists such as Crush, Okasian, JayAllDay… and imposes its vision in the French and International streetwear landscape.